Social Media Study Hall

Social Media Study Hall

The only social media newsletter that acknowledges you're one more "can we make it go viral?" request away from changing your name and moving to a cabin in the woods.

Connect

Archive

Social Media FreelancerSocial Media Freelancer
+2+2
No content, no contract: The client red flag I never ignore

No content, no contract: The client red flag I never ignore

Not every business with a budget is ready for social media marketing. Here's what I've learned after 11 years...

Delaina Baker
Delaina Baker
How I Actually Create Monthly Content for Clients

How I Actually Create Monthly Content for Clients

(aka: the steps I follow to prevent chaos, ghosting, and last-minute “Can we post this today?” messages)

Delaina Baker
Delaina Baker
Social Media FreelancerSocial Media Freelancer
+2+2
Why “20 Posts a Month” Isn’t the Vibe Anymore (And You’re Definitely Not a Content Vending Machine)

Why “20 Posts a Month” Isn’t the Vibe Anymore (And You’re Definitely Not a Content Vending Machine)

There’s a Better Way Than Charging Per Post (Your Sanity Will Thank You)

Delaina Baker
Delaina Baker
Social Media FreelancerSocial Media Freelancer
+2+2
Let’s Talk About Being Professionally Nosey

Let’s Talk About Being Professionally Nosey

(aka the “social” part of social media no one’s talking about)

Delaina Baker
Delaina Baker
Social Media FreelancerSocial Media Freelancer
+2+2
"Sorry, I'm Not Actually Checking Instagram During My C-Section": Setting Boundaries in a 24/7 Social Media World

"Sorry, I'm Not Actually Checking Instagram During My C-Section": Setting Boundaries in a 24/7 Social Media World

Most clients aren't maliciously destroying your boundaries—they simply don't understand the work.

Delaina Baker
Delaina Baker
Social Media FreelancerSocial Media Freelancer
+2+2
To Niche or Not To Niche: The Social Media Professional's Existential Crisis

To Niche or Not To Niche: The Social Media Professional's Existential Crisis

Stuck between "I work with everyone!" and "I only serve left-handed orthodontists"? You're not alone.

Delaina Baker
Delaina Baker
social mediasocial media
"No, Your Mortgage Lending Business Won't Go Viral Overnight: A Guide to Managing Client ROI Expectations"

"No, Your Mortgage Lending Business Won't Go Viral Overnight: A Guide to Managing Client ROI Expectations"

The key to managing client expectations isn't lowering them—it's aligning them with reality.

Delaina Baker
Delaina Baker
"So You Want Me to Be a Social Media Manager, Videographer, Graphic Designer, Copywriter, and Therapist for $42K?"

"So You Want Me to Be a Social Media Manager, Videographer, Graphic Designer, Copywriter, and Therapist for $42K?"

Here's a radical thought: specialized skills deserve specialized compensation.

Delaina Baker
Delaina Baker